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"Follow the Brightest Star,
Walk the Destined Way"
Andy Wong, Founder
"Crux" – one of the brightest constellations in the southern sky,
commonly known as the “Southern Cross”. 
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Who We Are
A family office focusing on investments in technology and e-commerce sectors through …
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Alternative investment strategies including private equities, venture capital, and alternative debt strategies.
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Business consultancy and advisory to enhance the efficiency of their business processes and be compliant in the legal and regulatory perspectives.
Our Mission
To become one of the best investment and business advisory firms in the world, which will show the most appropriate options available to our partners and investors on achieving their own growth targets and investment goals.
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What We Do
With our industry experience and expertise, we aim to ...
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Preserve and grow our capital
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Create wealth and long term values for a business
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Guide a business to find its key attributes and capabilities
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Invest in the economic drivers of a business
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Unlock the true value of the business to our society and other stakeholders
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Provide fuels to established businesses by strengthening their core operations
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Share insights and resources to help a business reach its next stage of growth
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Contribute to the economic growth of our society
Our Team
People is the key to provide insights and innovative ideas, and tackle and solve issues. We believe our people is the most valuable asset – They can ultimately shape the landscape of a better world.

Our team consists of professionals with experiences, knowledge and passion who believe today’s challenges are tomorrow’s opportunities.
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Team Profile
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Team Profile
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Investments
We have been partnering with the founders of portfolio companies in their early and/or growing stages, such that the true values are unlocked for their business. We mainly focus on the firms and companies that are within the technology and e-commerce sectors.
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